Taboola expands Yahoo partnership with NZ recommendations launch

Taboola, a global leader in powering recommendations for the open web, has announced it now powers native recommendations for Yahoo’s premier digital properties in New Zealand.

This news follows a previously announced 30-year strategic partnership between Taboola and Yahoo, in which Taboola will exclusively power native advertising across all of Yahoo’s digital properties, including Yahoo Finance, Yahoo Mail, Yahoo News and Yahoo Sports. Yahoo’s premier properties reach hundreds of millions of monthly active users worldwide. The partnership also enables collaboration between Yahoo and Taboola to develop contextual segments for advertisers to enhance relevancy and reach.

With this integration, Taboola advertisers in New Zealand have direct access to Yahoo’s massive digital footprint and can seamlessly run desktop, mobile web and mobile app campaigns alongside Yahoo’s trusted editorial environments and popular email platform.

Coupled with Taboola’s reach among 9,000+ publisher partners, including TVNZ, Newshub, Otago Daily Times, MSN, CNBC, Bloomberg, and nearly 600M active users a day, this news gives brands massive scale to reach consumers in the region.

“With Yahoo, we’re supercharging the ability for advertisers to connect with millions of consumers in New Zealand each day,” says Adam Singolda, CEO at Taboola.

“Advertisers in New Zealand are getting immense visibility across some of the most frequented digital destinations in the region, where they can connect with highly engaged consumers. This adds significantly to Taboola’s existing footprint in New Zealand and gives advertisers greater reach, better campaign performance, and a strong team that can support advertiser success. Positive early market signs and feedback validate Yahoo’s performance and the value of our strategic partnership.”

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