November 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics

For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple’s latest ad strikes an even deeper emotional chord by following the journey of a tripod dog (a canine with only three legs). The hero of “The Invincibles,” created by agency TBWA\Media Arts Lab, is a tripod dog named…
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