To help attract young talent to the industry, the Comms Council has launched a platform designed to raise awareness and consideration of the ad world as a career option.
Research has identified that unless young people already have friends or whānau in the industry, they have no awareness of the roles and career opportunities available to them within the ad industry.
In a move to change this, the Advertising Careers Engine and associated campaign, is targeted towards high school and tertiary students, and aims to demystify the industry and provide practical insight into the breadth of roles and careers available.
The campaign, sponsored by Meta, and developed by the creative agency Motion Sickness alongside web agency Edition, is centered around a tongue-in-cheek quiz created to match personality traits to roles within the industry. A new website provides further information on agencies, roles within the industry, and content providing insight into the people and opportunities in our industry. Visitors can discover the skills required and paths to entry, along with resources like Insidery, day-in-the life vlogs and FAQ’s. Content for the site has been provided by agency members.
OMD garnered support from across the media industry to enable the campaign to come to life in media channels where our next generation of talent will see it. In a great demonstration of the shared passion for attracting talent to our industry, the campaign has also received generous support from Go Media, JCD, Lumo, Meta, NZME, oOh! Media, ONET, Phantom, Scroll Media, Shout, Tik Tok, Trade Me, TRB, TVNZ, We are Frank and Warner Bros. Discovery. and Assembly.
The website, advertisingcareers.co.nz, is now live, with the campaign commencing on 21 August.
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