The Business Marketing Group wins slice of Yoplait

AUCKLAND, Wednesday: Parnell-based indie agency The Business Marketing Group (TBMG) has added popular yoghurt brand Yoplait to its portfolio, and already produced its first campaign.

Goodman Fielder, which owns the French brand in New Zealand, chose the agency as its strategic and creative partner on Yoplait “to enhance its market leading brand presence”.

There was no pitch.

“The French always do things with their unique sense of style – be that fashion, design … or Greek yoghurt.”

TBMG client service director George Sim said: “Goodman Fielder work with a bunch of agencies [including DDB]. I guess this a win for us.

“They were looking for some fresh thinking and had heard good things about us.

Irreverent
“We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.

“The new campaign talks to the truth that the French always do things with their unique sense of style – be that fashion, design or Greek yoghurt.”

The Yoplait campaign is currently running nationwide on OOH, Digital / VOD & Social channels.

CREDITS

Client: Goodman Fielder
Head of Marketing & Category: Francis Coulter
Head of Marketing & Category – Dairy Portfolio: Danielle Dyson
Senior Brand Manager – Yoghurt Portfolio: Cameron Timmins
Agency: TBMG
Managing Director / Strategy: Ben Cochrane
Creative Director: Craig Farndale
Client Services Director: George Sim
Head of Design: Ross Davies
Producer: Sarah Hough
Production: Loupe Agency
Photographer: Holly Burgess
Producer: Ella Bilham
Digital Assistant / Video: Ollie Crawford
Wardrobe / Stylist: Tau Subritzky
Food Stylist: Fiona Hugues
Retouching: Denny Monk
Media Agency: MBM Media
Group Business Director: Julia Evans
Media Assistant: Jared Solomon

• the-business.co.nz