Programmatic

Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms

What are “information resources?” What is a “purchase diary panel?” What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged with consumer market research agency The NPD Group a year ago, the newly formed company’s marketers asked all of the questions above as they…
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