With the 2023 Pressie Awards fast-approaching, the Comms Council is hosting an entry writing workshop to help entrants craft award-wining...
Month: August 2023
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
Google unveiled a marketing product Wednesday that purports to allow marketers to launch personalized campaigns in hours, not weeks, by...
The collaboration between Ryman Healthcare and the Black Ferns has been unveiled with a new campaign, marking the start of...
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are...
LONDON, Tuesday: The Rolling Stones are staying tight-lipped over plans to market their 31st studio album, Hackney Diamonds, due out...
What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a...
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome...
Media agency Initiative has been appointed as media partner to ASB and will expand its global footprint by launching in New...