Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking....
Month: August 2023
WELLINGTON, Thursday: Māori health authority Te Aka Whai Ora has launched a new campaign, Presenteeism, via Clemenger BBDO Wellington and...
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on...
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
//www.youtube.com/watch?v=Y3ZpD38AVRc AUCKLAND, Thursday: Blunt Umbrellas has launched its first global brand work with an intricately choreographed film via Thinkerbell Aotearoa....
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger. AdExchanger
AUCKLAND, Thursday: In a new retail and digital campaign, Lotto New Zealand’s in-house creative team has turned back the clock...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is...
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...