While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have...
Month: August 2023
ZURICH, Today: The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include...
Kristin Patrick, EVP & Chief Marketing Officer at Claire's, on navigating the art of brand evolution With an incredible 60-year...
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including...
Out of Home (OOH) media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the...
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer...
Research and insights agency TRA has announced a brand refresh, centred around the proposition ‘The Art of Knowing People.’ The...
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections...
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact...