November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…
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