Lion appoints Thinkerbell as a creative partner

AUCKLAND, Thursday: AUNZ agency Thinkerbell – a recent arrival in Godzone –has been appointed as a key creative partner for Lion NZ, following a competitive pitch process led by AU consultant Trinity P3.

Thinkerbell chief creative tinker/co-founder Regan Grafton said: “The agency is chuffed to get our hands on many of the most iconic brands in New Zealand.

“The runway Lion’s brands provide us for creative thinking, along with a team that’s continuously looking to do things differently, opens up a world of magic.

“I’m not complaining about the taste-testing either.”

“Thinkerbell Aotearoa is now managing creative and earned work for Lion brands Smirnoff, Gordon’s, Bacardi, Panhead, Byron Bay Brewery, Jose Cuervo, and Lindauer.”

Thinkerbell Aotearoa is now managing creative and earned work for many of Lion’s spirit & RTD, craft beer and wine brands – including Smirnoff, Gordon’s, Bacardi, Panhead, Byron Bay Brewery, Jose Cuervo, and Lindauer.

Lion connections director Adam Daysh said: “At Lion we want to take our brands to the next level. To deliver on this ambition, we’ve set up an inhouse connections team with world class expertise in strategy, media, digital and planning.

“Throw Thinkerbell in the mix with their deep understanding of today’s consumers and creative nous and we believe we’ve got a recipe for success.”

Thinkerbell co-founder Amy Frengley said: “Like us, Lion has a genuine belief in the power of creativity to drive commercial outcomes.

“We’re looking forward to pushing creative boundaries and supercharging their portfolio with a bit of measured magic over the coming years.“

• thinkerbell.com