Former OMD Managing Partner joins Channel Factory as Managing Director NZ

Channel Factory, a global brand suitability platform for YouTube, has bolstered its leadership team in the region, appointing Linus Hjoberg to the newly created role of Managing Director, New Zealand and James Rose as Managing Director of Australia.

With over 20 years of experience in the media and advertising industry, Hjoberg has held a number of executive leadership roles including CEO at MediaCom Sweden (now EssenceMediacom) for 13 years and Managing Partner at OMD Wellington. Relocating to New Zealand nine years ago, Hjoberg has built a deep understanding of the business challenges and opportunities within the region.

Hjoberg’s appointment comes as ANZ Commercial Director James Rose is promoted to the role of Managing Director of Australia. Within their respective roles, Hjoberg and Rose will be responsible for the overall commercial and operational growth of the ANZ business, and helping agency and brand clients deliver content-suitable, contextually relevant and inclusive campaigns across social video. 

Commenting on his appointment, Hjoberg says: “I am super impressed by the amazing team and Channel Factory’s dynamic technology and capabilities.

“I am joining at a really interesting time where more than ever the industry is looking to find better ways to improve the transparency and control they have over their digital investments. And I look forward to partnering with Channel Factory’s clients to help them solve these evolving challenges.”

Alex Littlejohn, Managing Director of APAC at Channel Factory, said the new appointment and promotion cement a continued focus on accelerated growth in APAC.

“I’m pleased to welcome Linus Hjoberg into the fold. Linus brings years of valuable industry experience to Channel Factory and I could not be more excited to see him join the team as we continue to scale in the region and bolster our relationships with valued clients and partners across ANZ,” he says.

“Additionally, James has been a great asset to the APAC team over the past year. His market expertise and commercial experience will play a crucial role in the company’s growth trajectory in Australia.”

The appointments are effective immediately.

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