Programmatic

Kraft Heinz Names Carat AOR for US Media

Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media’s Starcom. It’s an upset for Starcom, which lost Heinz’s global business in August 2020 after an eight-month global review involving four competitors….
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