Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media’s Starcom. It’s an upset for Starcom, which lost Heinz’s global business in August 2020 after an eight-month global review involving four competitors….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle