November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of. But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming…
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