November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Off the Clock: Typography Is Therapeutic for Born Social’s ECD

Working in the relentless environment of social media, Paddy Smith, executive creative director and partner at agency Born Social, likes to step away each week to focus on something he finds therapeutic. This conscious separation from his daily work has led him to a hobby that is physical rather than digital: typography and hand-lettering, a…
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