SYDNEY, Thursday: Havas creative agency One Green Bean Australia has been awarded the Los Angeles Tourism & Convention Board account for Australia and New Zealand, according to Australia’s Campaign Brief.
The LA board overlooked all NZ contenders for the business, and has made no announcement on our side of the Ditch.
The Los Angeles Tourism & Convention Board is the non-profit destination marketing and sales organisation for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the LA area.
“The LA board overlooked all NZ contenders for the business, and has made no announcement on our side of the Ditch.”
OGB will work across all PR activities for Australia and New Zealand for both B2B and B2C.
LA Tourism’s Chris Heywood told CB: “We were impressed with One Green Bean and their strong expertise and creativity in the tourism space in Australia and New Zealand.
OGB director Lauren Bailey said: “This is a prestigious account win for us, and we’re looking forward to seeing where this exciting partnership takes us, working closely with Chris and his team to reposition Los Angeles to the Australian and New Zealand market.”
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