Introducing the new face of kindness in Aotearoa

AUCKLAND, Today: NZ creative agency Dave Clark has helped launch a new campaign for The Kindness Collective, a nationwide charity that aims “to spread kindness by connecting children and families with the things they need, from everyday essentials to moments of joy”.

Over the last few months, they’ve refreshed a brand identity that “embodies the true essence of kindness in Aotearoa”.

Kindness Collective founder/ceo Sarah Page said: “After 10 years of spreading kindness in our communities, we’ve got a new face that truly represents who we are, what we do and why it matters.

“From a new logo, an impactful and vibrant colour scheme, plus a design system we can use in-house, everything has really come together.

“We’re over the moon with the result and incredibly grateful to the talented team at Dave Clark for bringing our kindness kaupapa to life.”

Dave Clark GM Katie Tat said: “The team has poured their heart and soul into this project. 

“We’re over the moon with the result and incredibly grateful to the talented team at Dave Clark for bringing our kindness kaupapa to life.”

“We can’t wait to see their new look out in the world and hope it further drives the good work of Sarah and her team.

UnLtd support
“Shout out also to UnLtd who connected us with Kindness Collective, and have been a great support in the process.

“The new brand has been brought to life through launch billboards, street posters, and a refreshed website design.

“Keep an eye out for the Kindness Collective Christmas Joy Store appeal in the coming months, where you could help Santa reach every child this year.”

About Dave Clark
Dave Clark is an independent integrated creative and digital agency founded in Aotearoa in 2001. They now have five offices across Aotearoa, Australia and Asia.

• daveclark.co.nz
• daveclarkdesign.com
• kindness.org.nz