Skinny NZ’s Ally Young wins The One Show CMO Pencil

NEW YORK, Today: A jury of 10 leading brand-side marketers has selected Ally Young, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honouring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.

Young received the award for Phone It In, created for Skinny by Colenso BBDO Auckland, PHD Media Auckland, Platform29 Auckland, and Drum Agency Auckland.

The work also received a Gold Pencil for Direct Marketing and two Bronze Pencils, one each in Out-of-Home and Radio & Audio, in this year’s 50th anniversary One Show.

“She received the award for Phone It In, created for Skinny by Colenso BBDO, PHD Media, Platform29, and Drum.”

Ally Young said: “I’m incredibly honoured to be awarded this prestigious Pencil. It represents the healthy tension between risk and invaluable creativity which inevitably equates to brand strength if you get it right.

“I’m so proud to be part of a team that’s delivering world-class and effective work. I could not have received this accolade without my incredible leaders Matt Bain and Sarah Williams, and of course without the hearts and brains of my tireless agencies Colenso BBDO, PHD, Platform29, and Drum.”

A total of 20,166 pieces from 69 countries were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.