Colenso BBDO crowned Pacific Agency of the Year at Cannes

AUCKLAND, Today: Colenso BBDO has earned the prestigious title of Pacific Agency of the Year from Cannes Lions. Their remarkable achievement includes a lion haul of 10 awards, with the Grand Prix Lion notably awarded for their ingenious “Phone It In” campaign for Skinny.

In this innovative campaign, Colenso BBDO transformed out-of-home placements into open-sourced radio scripts, enabling New Zealanders to turn their mobile phones into radio recording studios. The result? A staggering 22 hours of user-generated radio ads and a significant boost in customer acquisitions.

Says Angela Watson, MD at Colenso, “Colenso has always aimed to be one of the best agencies in the world that just happens to be in New Zealand. For decades, with exceptional consistency, thanks to our outstanding team and clients, Colenso has maintained its remarkable legacy. Winning Pacific Agency of the Year is a testament to our continued dedication.

“Colenso has always aimed to be one of the best agencies in the world that just happens to be in New Zealand.”

Si Vicars, Chief Creative Officer at Colenso, noted that winning a Grand Prix at Cannes is a remarkable achievement, further emphasizing the agency’s commitment to their epic clients who push the boundaries of creativity.

The success of “Phone It In” is a testament to the dedication and collaboration between Colenso BBDO, Skinny, and their partners, including PHD, Drum, and P29, who all contributed to this remarkable feat.

This recognition at Cannes Lions reinforces Colenso BBDO’s position as a trailblazing agency with a commitment to delivering outstanding creative solutions.