Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers

Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool–which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad–has helped the company regain some of its mojo with buyers who had diverted spend…
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