November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Writers Strike Is Over. What’s Next for Advertisers?

TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit hard by the action, this story isn’t quite over yet. Advertisers will certainly welcome reruns being swapped out for new content in the coming months;…
Adweek Feed