November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Brand Assets Are So Important in B2B Marketing

Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its “warm and welcoming” mascot. Intel has that catchy chime. These are all examples of “brand assets,” and they’re increasingly important to B2B marketing success. At LinkedIn’s B2B Institute, we commissioned one of the biggest studies ever on B2B branding. We partnered…
Adweek Feed