November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fruit of the Loom Revives Classic Mascots for the TikTok Generation

The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom–a rotating ensemble of actors who first appeared in TV commercials in the…
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