November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BeReal Is Searching for ‘The Realest Person on Earth’

BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is…
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