Breaking the fast

AUCKLAND, Wednesday: The Effie Effectiveness Breakfast is back – with Master of Advertising Effectiveness programme director James Hurman at the helm – after a three-year hiatus. They return as part of the 2023 Aotearoa Effie Awards in association with TVNZ.

This event will be held at TVNZ, 71 Hobson St, Auckland on Tuesday 10 October.

Hurman will be delivering a keynote before being joined by some of 2022 Aotearoa Effie Gold-winning client and agency pairings including Ally Young, Spark, & Simon Vicars (Colenso BBDO – for Get the Skinny), Annemarie Brown, Lotto, & Rupert Price (DDB Aotearoa – for Lotto Imagine), Sean Wiggans & David Thomason – for Tina from Turners).

“Master of Advertising Effectiveness alumni include execs from Google, Amazon, Disney, New York Times, Telstra, and Fonterra.”

Hurman is a distinguished figure in the field of marketing and innovation strategy, based in New Zealand. He is the founding partner of Previously Unavailable, a notable professional services firm.

He is well-regarded globally as an expert in marketing and advertising effectiveness.

The Master of Advertising Effectiveness alumni include executives from Google, Amazon, Disney, New York Times, Telstra, and Fonterra.

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