December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sumptuous Cinnamon Bun Ads Tempt Thieves in Stockholm

Swedish convenience store chain Pressbyr?n’s marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from Stockholm-based creative agency ?kestam Holst promotes the popular snack, called kanelbulle in Swedish, with the tactics of early 2000s perfume marketing. Out-of-home…
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