oOh!media lights up screens in The Warehouse and Noel Leeming

AUCKLAND, Tuesday: MarketMedia, The Warehouse Group’s retail media arm, has announced a partnership with oOh!media to launch digital screens in all The Warehouse and Noel Leeming stores.

The in-store digital screen network will feature 120 screens live in time for the Black Friday and Christmas trading season.

The Warehouse Group chief customer and sales officer Jonathan Waecker said: “By mid-2024, more than 330 freestanding and window screens will be installed across all stores, as well as connecting existing screens into the new proposition.”

“As oOh!media’s launch partner for their recently announced reooh retail media offering, this partnership extends MarketMedia’s offering suppliers and advertisers the opportunity to engage with customers in a dynamic and immersive way.

“Launch partners include Google, Lego, Meadowfresh, Bose, One NZ and Microsoft.”

“Today’s shoppers crave immersive, experiential interactions both in-store and online, and expect advertising to seamlessly connect them with beloved brands in format that resonates with them.

“We’re excited to give our brand partners the ability to reach those shoppers while in-store with high-quality digital executions – with many suppliers already placing forward bookings. Our launch partners include Google, Lego, Meadowfresh, Bose, One NZ and Microsoft.

“We boast New Zealand’s largest integrated retail audience across our online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.”

oOh!media chief content, marketing & creative officer Neil Ackland said: “The Warehouse Group has become the foundation client for Australia and New Zealand.

“This partnership presents an incredible opportunity for reooh to collaborate with New Zealand’s largest retailer and one of the most innovative players in the ANZ retail media landscape.”