December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Virgin Wins Lawsuit Focused on the Strength of Its Brand Reputation

A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings. Virgin Group sued for $ 251 million in royalties after it pulled out of a deal in which Brightline intended to…
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