November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Companies Should Split Their Purpose in Two

It’s been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing efforts. Each company’s reaction to the backlash–Target stopped selling certain products; Bud Light didn’t voice support for its transgender brand partner Dylan…
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