AU wins BMW NZ pitch

SYDNEY, Today: Atomic 212° has retained the BMW Australia media account and expanded its remit to include BMW New Zealand. The incumbent was The Monkeys Aotearoa, while Pead NZ retains the NZ PR business.

There’s been no statement from BMW NZ, but B&T filed this report …

“Having the Australian and New Zealand accounts under one roof is a smart decision.”

“Following a competitive review earlier this year, Atomic 212° has been reappointed to handle media services for the luxury motor vehicle company in Australia, which includes BMW, MINI, BMW Financial Services, BMW Aftersales and BMW Motorrad.

“Atomic 212° has worked for BMW Australia since 2020. The agency has also now been appointed to the BMW New Zealand media account, effective from January 2024.

“Atomic ceo Claire Fenner said having the Australian and New Zealand accounts under one roof is a smart decision and she is confident their media expertise will service both for ongoing exceptional results,”

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