November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How the NFL’s Super Bowl Ad Drove Flag Football Fever and Attracted Brands to the Sport

Handing off the NFL’s Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the goal line. Back in February, the National Football League and its creative agency partners at 72andSunny gave roughly 115 million…
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