How Disney’s Goosebumps Campaign Took Over Spooky Season

If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company’s new series Goosebumps premiered on Friday, Oct. 13, alongside a robust, cross-platform marketing campaign throughout the country. “It’s one of the more aggressive ones, definitely one of our bigger campaigns,” Pamela Levine, head…
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