Programmatic

When It Comes to Martech, a Single Tool Is Never Enough

According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing technology stacks are too complicated to use, with 20% saying it is “more complex than a black hole.” In 2023, companies shouldn’t rely solely…
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