Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity
Trump’s Tariffs Will Make AI Costs Soar, But Adoption Won’t Slow
Hershey Will Break Into Hollywood as Founder Gets the Biopic Treatment