November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Unilever Brings Back the CMO Role—Here’s Why

Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads…
Adweek Feed