December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Surreal Lottery Ad Shows the Ongoing Surprise of One Man’s Win

Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams. The 40-second film from Francaise des Jeux (FDJ), the operator of France’s national lottery games, features various events in a…
Adweek Feed