For Chispa and Buchanan’s, Spanglish Is a Gateway to Connection

On the surface, Chispa, the Match Group-owned dating platform targeting U.S. Latines, and Diageo Scotch whisky brand Buchanan’s appear to come from two different worlds. However, for their new campaigns, both brands are speaking the same language–Spanglish–and to the same audience: bicultural U.S. Latines known as “the 200%,” who identify as 100% Hispanic and 100%…
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