November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Performance Max Introduces Auto-Generated Text And Image Creative

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative assets, then a Google custom bidding algorithm takes it from there. Soon, you may not even need to upload creative assets. On Tuesday, the company announced the […]

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