November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2024 Looks to Be a Defining Year for the Ad Market

With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and squeezed consumers, there’s finally some good news. In 2024, global ad spend growth will turn a corner, rising to 8.2% from a…
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