November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

When producing this year’s holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant’s in-house creative team would end up producing the “Joy Is…
Adweek Feed