November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Black Friday Reaches Record Spend of Nearly $10 Billion in US

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $ 9.8 billion was spent Friday, traditionally the day retailers enter the “black” and a bellwether for holiday sales. That’s…
Adweek Feed