November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cyber Week Generates Record $37B in Online Spend

Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $ 37.2 billion. According to Adobe Analytics data, online spend for the week increased by 5.5% year-on-year, with Cyber Monday, the biggest shopping day of the year, bringing in $ 12.4 billion (+9.6%). Thanksgiving Day…
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