November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector

When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…
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