Programmatic

E.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis

To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform’s first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji for 24 hours. Snapchat users in the U.S. and U.K. will be able to tap the e.l.f. Cosmetics Drop banner in the app’s…
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