Halberg Foundation revamps brand to reconnect with youth

AUCKLAND, Today: Established in 1963, the Halberg Foundation has been a cornerstone in New Zealand’s sports landscape as a vital non-profit organization. In collaboration with Special Design, the foundation is embarking on a dynamic overhaul of its brand, aiming to resonate more deeply with key stakeholders and the youth it tirelessly supports.

Dedicated to providing equal sporting opportunities for all young people, Halberg engages in extensive discussions with Special Design to shape a new brand strategy. The resulting design encompasses a fresh logo, vibrant color palette, and dynamic elements such as animation and motion.

“The ultimate goal is to make Halberg a beloved brand.”

Inspired by the inclusivity of sporting clubs, Special reimagines traditional symbols to make them more welcoming. The versatile toolkit caters to various organizational needs, transforming exclusive sporting spaces into environments where young disabled individuals can comfortably belong.

Halberg’s CEO, Tom Smith, expresses gratitude for Special’s dedication, underscoring the organization’s unwavering focus on young people. Special’s Design Lead, Clem Devine, takes pride in creating an inclusive identity, drawing from personal connections to the cause since the 1980s.

The ultimate goal is to make Halberg a beloved brand, inviting everyone, especially disabled youth, to embrace an active and wholly inclusive lifestyle throughout Aotearoa New Zealand. This dynamic collaboration signifies not only a fresh chapter for Halberg but a commitment to shaping a more inclusive and welcoming future for young individuals with disabilities.