Frank Energy sparks up new campaign post unprecedented growth

AUCKLAND, Wednesday: With a stellar year behind, Frank Energy charges forward. A year post rebrand, they witness record growth and launch ‘Same Energy, Probably Cheaper’ platform.

In a realm of rising costs, Frank cements itself against category complexity. The brand, sans incentives, proves compelling propositions triumph in a gimmick-prone sector.

Michael Wood, Head of Brand, cites NZ’s cost crisis for campaign shift. ‘With Kiwis tightening belts, it’s time to spotlight competitive pricing—cheaper power keeps lights on.’

Frank’s experiments challenge perceived value in the energy sector. ‘Premium vs budget’ makes no difference—same electrons, different package, different price tag.

“With Kiwis tightening belts, it’s time to spotlight competitive pricing.”

Jordan Stent, Creative Director at Motion Sickness, draws inspiration from ‘Will it Blend.’ Specialists blur reality in ‘Toast Mountain’ amid controlled experiments.

In an abandoned University husk, the ‘Testing Lab’ explores Frank’s lore. Controlled variables reveal oddly identical subjects in common household power tests—Consumer NZ on steroids.

Housed in an abandoned University husk, the ‘Testing Lab’ explores Frank’s lore. Controlled variables reveal oddly identical subjects in common household power tests—Consumer NZ on steroids.

Terry, a constant in the tests, underscores the verdict: ‘Same energy. Probably cheaper.’

CREDITS

Client: Frank Energy
Head of Brand & Marketing: Michael Wood
General Manager: Stephen Imm
Marketing Manager: Anuksha Narayan
Media: PHD

Executive Creative Director: Sam Stuchbury
Creative Director: Jordan Stent
Head of Strategy: Hilary Ngan Kee
Senior Creative: Melina Fiolitakis
Art Director: Kelly France
Copywriter: Andrew Hathaway
Junior Creative: Jolin Lee
Junior Creative: Schumacher Leona
Head of Production: Joseph McAlpine
Senior Account Manager: Joe Fraei

Director: Ryan Heron
DOP: Dave Garbett
1st AD: Jonny Moffat
1st AC: Dave Steel
Gaffer: Blair Teesdale
Editors: Jolin Lee, Andy Deere & Pete Hansen
Production Designer: Dion Boothby
Music: Bigpop Studios
Colourist: Alina Bermingham
Sound Design: Liquid Studios
Animation: Moves
Costume Design: Kristen Seth
HMU: Jacqui Leung
Photographer: Simeon Patience