Programmatic

Navigating Challenges, Embracing AI and Shaping the Future With IAB CEO David Cohen

In this week’s episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape. The conversation then…
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