AUCKLAND, Today: Connect by Live Nation has released its annual Love Song study, showing Gen Z is becoming more selective...
Shaping
Juliet Peterson, chief business officer for Sky, previously led Warner Bros. Discovery ANZ networks and championed locally created content. She’s...
As keywords and blue links give way to LLMs, a new crop of startups are rising to meet brands’ demands...
Many are advocating for representation and diversity in the beauty industry. Adweek Feed
The IPG-owned agency’s creation of a CAIO is “a core business strategy." Adweek Feed
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much...
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the...
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet...