The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won’t be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs