What if Santa Claus once had cancer – but recovered? The French institute Gustave Roussy, considered one of the world’s best cancer treatment centers, tells this unusual Christmas story in a campaign with a hopeful message about curing the disease. Created by agency Publicis Conseil, the ad imagines Santa’s journey if he were diagnosed with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024