November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

An Independent Havas Could Lead to Structural Changes and Acquisitions

With French media company Vivendi’s announcement that it’s exploring a sale of Havas–as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia–could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group…
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